Service 10 of 12
Social posts that looklike your business,not a stock-photo calendar.
People check a business's social profiles to see if it's real, active and good at what it does. We plan, produce and publish content built from your actual work (projects, team, customers, before-and-afters) on the two or three platforms your customers actually use.
What it is
What this service covers
Social media management means planning, creating, publishing and responding on your behalf, consistently, on the platforms where your customers spend time. For most local businesses that's Facebook and Instagram, sometimes LinkedIn, YouTube or TikTok.
Generic content (“Happy Monday!” graphics, recycled industry tips) doesn't earn attention. What works for local businesses is proof: the finished kitchen, the new hire, the event, the customer who drove an hour to see you. We help you capture it and turn it into posts.
We also cross-publish to your Google Business Profile, which rewards regular, relevant posts, so the same effort supports your local search visibility.
Who it's for
A good fit if you're…
- Contractors, salons, clinics and shops with visual, before-and-after work
- Restaurants and retailers with events, menus or inventory that changes
- Businesses that post in bursts and then go quiet for months
- Owners who want to be visible without doing the posting themselves
Process
How the work runs
Channel audit
We review your current profiles and competitors, then recommend which two or three platforms to focus on based on where your customers are.
Content pillars and calendar
A monthly calendar built from a few repeatable themes (proof of work, people, education, offers), approved by you before anything goes live.
Production
Captions, graphics and short-form video edited from photos and clips your team captures. We send a simple shot list so capturing takes minutes.
Publish, respond and report
Scheduled publishing, comment and message monitoring during business hours, and a monthly report tied to clicks and enquiries rather than likes.
What's included
Deliverables, specifically
- Monthly content calendar with your approval
- A fixed monthly post count per platform, set in your plan
- Caption writing with local relevance
- Short-form video editing from footage you send
- Shot lists so your team knows what to capture
- Comment and message monitoring during business hours
- Cross-posting to your Google Business Profile
- Monthly report on reach, clicks and enquiries
FAQ
Questions owners ask us
Which platforms should my business be on?
Fewer than you think. Two platforms done consistently beat five done sporadically. We choose based on where your customers spend time and what kind of work you have to show.
Do I have to take the photos and videos?
Usually your team captures raw footage on a phone, because authentic content from the job site or shop floor performs better than staged shoots. We make it easy with shot lists and do the editing.
Is paid social included?
Organic management is the core of this service. Paid social campaigns are run under Lead Generation PPC or Ecommerce PPC so they're measured against leads and sales.
Works well with