Service 08 of 12
Stay in front ofthe visitors who leftwithout calling.
Most people who visit your site won't contact you on the first visit, especially for bigger decisions like a remodel, a legal matter or a medical procedure. Banner ads keep your business in view while they decide, on the sites and apps they already use.
What it is
What this service covers
Banner ads, or display ads, are the image and animated ads shown on websites, apps and YouTube through networks like the Google Display Network. Used well, they do two jobs: retargeting people who already visited your site, and building familiarity within a defined area before people need you.
Display gets a bad reputation because it's easy to waste. Untargeted campaigns end up on low-quality mobile games and made-for-ads sites. We set tight audiences, frequency caps and placement exclusions, and refresh creative before people tune it out.
We also design banner sets on their own if you or your media buyer run the campaigns.
Who it's for
A good fit if you're…
- Businesses where customers take days or weeks to decide
- Ecommerce stores retargeting product viewers and cart abandoners
- Local businesses building awareness within a set radius
- Brands that need a full banner set designed for their own ad buying
Process
How the work runs
Audience definition
Retargeting lists by page and behavior, geographic radius, and in-market audiences, each with its own message.
Creative production
A banner set in every standard size, static and animated HTML5, designed to be legible at a glance and consistent with your brand.
Controlled delivery
Frequency caps, placement and app-category exclusions, and brand-safety settings so ads show where they help rather than annoy.
Measure the assist
Display rarely gets the last click, so we report assisted and view-through conversions alongside direct ones.
What's included
Deliverables, specifically
- Banner design in all standard sizes (300×250, 728×90, 160×600, 300×600, 320×50, 970×250)
- Static and animated HTML5 versions
- Google Display and Demand Gen campaign management
- Retargeting audience setup
- Frequency caps and placement exclusions
- Brand-safety settings
- Scheduled creative refreshes
- Assisted-conversion reporting
FAQ
Questions owners ask us
Do banner ads still work?
As a standalone way to get new customers, often not. As retargeting and familiarity-building for considered purchases, yes, when they're tightly targeted and measured on assisted conversions rather than clicks alone.
Can you just design the banners?
Yes. We design complete banner sets to the specs of whatever network or publisher you're buying from, including HTML5 animation files.
Will my ads show up on sketchy sites?
Not if we can help it. We exclude low-quality app categories and placements, apply brand-safety settings, and review placement reports regularly to add exclusions.
Works well with