Case studies

Before and after,measured thesame way twice.

Every result below compares a baseline with a follow-up measurement taken the same way. Where a client has asked us not to name them, we describe the business instead.

Sample data: replace

3.1×more calls from Google Business ProfileMedian, local SEO clients, month 6 vs. baseline

+148%non-brand organic trafficMedian, national SEO clients, 12 months

−41%cost per lead after tracking cleanupMedian, PPC accounts we took over, first 90 days

62new Google reviews per locationMedian, first 90 days on Review Acquisition

Residential HVACBartow County, GA6 months

From invisible past two miles to the map pack across the county

A family-owned HVAC company ranked well next to its shop and nowhere else. We rebuilt the profile around the right primary category, added service-area pages and put review requests on autopilot.

Grid points in the top 3: 9 / 49; 31 / 49
Google reviews: 42; 118
Calls from GBP per month: 37; 96

Services: GBP Optimization & Local SEO, Review Acquisition SaaS, Website Design & Development

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General dentistryMetro Atlanta4 months

Same ad budget, half the cost per new-patient lead

Ads were pointed at a slow homepage and conversion tracking counted page views as leads. We fixed tracking, split campaigns by treatment and built fast landing pages for each.

Cost per new-patient lead: $142; $68
Landing page conversion rate: 1.9%; 5.4%
Mobile load time (LCP): 6.8s; 1.9s

Services: Lead Generation PPC, Conversion Funnel Development, Website Design & Development

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Outdoor gear brandEcommerce · National9 months

Shifting ad spend from ROAS to margin, and adding the emails that were missing

Performance Max was spending heavily on branded searches while low-margin products took most of the budget. We restructured by margin tier and built the post-purchase and win-back flows.

Contribution margin after ads: 11%; 24%
Share of revenue from email: 6%; 21%
Merchant Center disapprovals: 312; 4

Services: Ecommerce PPC, Email Marketing

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Personal injury firmNorthwest Georgia7 months

Pushing a years-old complaint thread off page one

A single forum thread about a former employee ranked third for the firm's name. We built out attorney profiles, published case-result content and earned local press coverage.

Negative results on page one: 3; 0
Owned or positive results on page one: 5 / 10; 10 / 10
Target URL position: #3; #24

Services: Reputation Repair, National SEO

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How we report

Why these numbers are comparable

Same instrument, both times. A geo-grid scan is compared with a geo-grid scan on the same keywords and grid, and call counts come from the same tracking numbers.

Same season where it matters. For seasonal businesses we compare against the same months of the previous year, so a July HVAC spike isn't credited to our work.

Medians, not best cases. Summary figures are medians across clients, not our single best result.

Before and after,measured thesame way twice.

From invisible past two miles to the map pack across the county

Same ad budget, half the cost per new-patient lead

Shifting ad spend from ROAS to margin, and adding the emails that were missing

Pushing a years-old complaint thread off page one

Why these numbers are comparable

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