/* ==========================================================================
   ECHO BRIDGE MARKETING — shared stylesheet
   --------------------------------------------------------------------------
   Contents
   01. Fonts (self-hosted, variable)
   02. Design tokens (color, type, spacing)
   03. Reset & base
   04. Layout helpers
   05. Typography
   06. Buttons, links, focus
   07. Header & mobile navigation
   08. Bridge / arc motif
   09. Home: hero
   10. Home & services: service index
   11. Review Acquisition "tool" treatment
   12. Process / methodology
   13. Proof: stats, case studies, pull quotes
   14. CTA banner
   15. Inner-page hero & service page sections
   16. FAQ accordion
   17. Free GBP Audit landing page (+ Merchynt embed, verbatim)
   18. About page
   19. Contact page & form
   20. Footer
   21. Utilities, placeholders, motion preferences
   ========================================================================== */


/* 01. FONTS ----------------------------------------------------------------
   Fraunces (display) and Public Sans (body) are self-hosted for speed and
   privacy. Both are SIL Open Font License — licences live in /assets/fonts. */
@font-face {
  font-family: "Fraunces";
  src: url("../fonts/fraunces-var.woff2") format("woff2-variations"),
       url("../fonts/fraunces-var.woff2") format("woff2");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Fraunces";
  src: url("../fonts/fraunces-var-italic.woff2") format("woff2-variations"),
       url("../fonts/fraunces-var-italic.woff2") format("woff2");
  font-weight: 100 900;
  font-style: italic;
  font-display: swap;
}
@font-face {
  font-family: "Public Sans";
  src: url("../fonts/public-sans-var.woff2") format("woff2-variations"),
       url("../fonts/public-sans-var.woff2") format("woff2");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}


/* 02. TOKENS ---------------------------------------------------------------
   60 / 25 / 10 / 5 palette. Contrast notes are measured ratios.          */
:root {
  /* 60% — page background. Never pure white for backgrounds. */
  --paper: #F5F2EC;

  /* 25% — hero, footer, headings, key sections */
  --forest: #1D6B4A;       /* white on forest: 6.4:1 */
  --forest-deep: #155238;  /* hover state for forest buttons */
  --ink: #17211B;          /* charcoal-green; ink on paper: 14.7:1 */

  /* 10% — cards, secondary sections, text on dark */
  --sage: #DDE7DF;
  --white: #FFFFFF;        /* cards + text on dark only */

  /* 5% — accent. Reserved for audit CTA, arrows, icons, hovers, stats */
  --copper: #C66B3D;       /* ink on copper: 4.4:1 (used at large/bold size) */
  --copper-ink: #9E4F27;   /* copper for SMALL text on paper: 5.2:1 */
  --copper-light: #E08A5C; /* copper for text/focus on ink: 6.3:1 */

  /* Neutrals derived from the palette */
  --ink-soft: #4A554E;     /* secondary text on paper: 6.9:1 */
  --on-dark-soft: #B9C7BD; /* secondary text on ink: 9.4:1 */
  --line: rgba(23, 33, 27, 0.16);
  --line-strong: rgba(23, 33, 27, 0.32);
  --line-on-dark: rgba(255, 255, 255, 0.18);

  /* Type */
  --font-display: "Fraunces", "Iowan Old Style", "Palatino Linotype", Georgia, serif;
  --font-body: "Public Sans", "Segoe UI", system-ui, -apple-system, sans-serif;
  --fs-h1: clamp(2.75rem, 6vw, 5.5rem);
  --fs-h2: clamp(2rem, 3.8vw, 3.5rem);
  --fs-h3: clamp(1.35rem, 1.8vw, 1.75rem);
  --fs-body: 1.0625rem;
  --fs-small: 0.875rem;

  /* Space & shape */
  --gutter: clamp(1rem, 4vw, 2.5rem);
  --section: clamp(4.5rem, 10vw, 8.5rem);
  --radius: 4px;           /* deliberately small — editorial, not bubbly */
  --header-h: 4.5rem;
  --max: 1240px;
}


/* 03. RESET & BASE --------------------------------------------------------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: calc(var(--header-h) + 1rem); }
@media (prefers-reduced-motion: no-preference) { html { scroll-behavior: smooth; } }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: var(--fs-body);
  line-height: 1.65;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}
img, svg, video, iframe { display: block; max-width: 100%; }
img { height: auto; }
h1, h2, h3, h4, p, ul, ol, figure, blockquote, dl, dd { margin: 0; }
ul[role="list"], ol[role="list"] { list-style: none; padding: 0; }
button, input, select, textarea { font: inherit; color: inherit; }
body.nav-open { overflow: hidden; }


/* 04. LAYOUT --------------------------------------------------------------- */
.container {
  width: min(100% - 2 * var(--gutter), var(--max));
  margin-inline: auto;
}
.section { padding-block: var(--section); position: relative; }
.section--tight { padding-block: calc(var(--section) * 0.6); }
.section--sage { background: var(--sage); }
.section--ink { background: var(--ink); color: var(--white); }
.section--forest { background: var(--forest); color: var(--white); }

/* 12-col grid used for the asymmetric layouts */
.grid-12 { display: grid; gap: 2rem var(--gutter); }
@media (min-width: 900px) {
  .grid-12 { grid-template-columns: repeat(12, minmax(0, 1fr)); }
  /* span-N sets width; start-N sets where it begins (combine freely) */
  .span-4 { --span: 4; grid-column: span 4; }
  .span-5 { --span: 5; grid-column: span 5; }
  .span-6 { --span: 6; grid-column: span 6; }
  .span-7 { --span: 7; grid-column: span 7; }
  .span-8 { --span: 8; grid-column: span 8; }
  .span-9 { --span: 9; grid-column: span 9; }
  .start-2 { grid-column: 2 / span var(--span, 1); }
  .start-3 { grid-column: 3 / span var(--span, 1); }
  .start-6 { grid-column: 6 / span var(--span, 1); }
  .start-7 { grid-column: 7 / span var(--span, 1); }
  .start-8 { grid-column: 8 / span var(--span, 1); }
  .start-9 { grid-column: 9 / span var(--span, 1); }
}


/* 05. TYPOGRAPHY ----------------------------------------------------------- */
h1, h2, h3, .display {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-weight: 420;
  letter-spacing: -0.022em;
  line-height: 1.02;
  text-wrap: balance;
}
h1 { font-size: var(--fs-h1); line-height: 0.98; letter-spacing: -0.035em; font-weight: 380; }
h2 { font-size: var(--fs-h2); }
h3 { font-size: var(--fs-h3); line-height: 1.15; letter-spacing: -0.01em; font-weight: 480; }
h1 em, h2 em, h3 em, .display em {
  font-style: italic;
  font-weight: 340;
  color: var(--forest);
}
.section--ink h1 em, .section--ink h2 em, .hero h1 em, .section--forest h2 em { color: var(--copper-light); }
.section--forest h2 em { color: var(--sage); }

/* Headlines broken deliberately with .line spans (asymmetric wraps) */
.line { display: block; }
.line--indent { padding-left: clamp(1.5rem, 7vw, 6rem); }

p + p { margin-top: 1em; }
.lede { font-size: clamp(1.125rem, 1.4vw, 1.3rem); line-height: 1.55; max-width: 38em; color: var(--ink-soft); }
.section--ink .lede, .hero .lede, .section--forest .lede { color: var(--on-dark-soft); }
.section--forest .lede { color: #E6EEE8; }

.eyebrow {
  display: inline-flex; align-items: center; gap: 0.75rem;
  font-family: var(--font-body);
  font-size: 0.78rem; font-weight: 650; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--copper-ink);
  margin-bottom: 1.25rem;
}
.eyebrow::before { content: ""; width: 2rem; height: 1px; background: currentColor; }
.section--ink .eyebrow, .hero .eyebrow { color: var(--copper-light); }
.section--forest .eyebrow { color: var(--sage); }

.prose { max-width: 40em; }
.prose p { color: var(--ink-soft); }
.prose strong { color: var(--ink); font-weight: 650; }
.numeral { font-family: var(--font-display); font-variant-numeric: lining-nums tabular-nums; }


/* 06. BUTTONS, LINKS, FOCUS ------------------------------------------------ */
a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 0.2em; }
a:hover { text-decoration-color: var(--copper); }

/* Focus: copper accent everywhere, lighter copper on dark surfaces */
:focus-visible {
  outline: 3px solid var(--copper);
  outline-offset: 3px;
  border-radius: 2px;
}
.site-header :focus-visible, .hero :focus-visible, .section--ink :focus-visible,
.site-footer :focus-visible, .mobile-nav :focus-visible { outline-color: var(--copper-light); }
.section--forest :focus-visible { outline-color: var(--white); }

.skip-link {
  position: absolute; left: 1rem; top: -4rem; z-index: 200;
  background: var(--white); color: var(--ink); padding: 0.75rem 1rem; font-weight: 650;
}
.skip-link:focus { top: 1rem; }

.btn {
  --btn-bg: var(--forest); --btn-fg: var(--white);
  display: inline-flex; align-items: center; justify-content: center; gap: 0.6rem;
  min-height: 3.25rem; padding: 0.85rem 1.5rem;
  background: var(--btn-bg); color: var(--btn-fg);
  border: 1.5px solid var(--btn-bg); border-radius: var(--radius);
  font-family: var(--font-body); font-weight: 650; font-size: 1rem; line-height: 1.2;
  text-decoration: none; cursor: pointer;
  transition: background-color .2s ease, color .2s ease, border-color .2s ease;
}
.btn:hover { --btn-bg: var(--forest-deep); text-decoration: none; }
.btn .arrow { transition: transform .2s ease; color: currentColor; }
.btn:hover .arrow { transform: translateX(4px); }

/* The audit CTA — the one place copper becomes a fill.
   Ink text at 19px bold qualifies as WCAG "large text" (4.4:1 > 3:1). */
.btn--audit {
  --btn-bg: var(--copper); --btn-fg: var(--ink);
  font-size: 1.1875rem; font-weight: 700;
  padding-inline: 1.6rem;
}
.btn--audit:hover { --btn-bg: var(--copper-light); }
.section--forest .btn--audit { box-shadow: 0 0 0 2px var(--paper); }

.btn--ghost { --btn-bg: transparent; --btn-fg: var(--ink); border-color: var(--line-strong); }
.btn--ghost:hover { --btn-bg: transparent; border-color: var(--copper); }
.hero .btn--ghost, .section--ink .btn--ghost, .section--forest .btn--ghost {
  --btn-fg: var(--white); border-color: var(--line-on-dark);
}
.hero .btn--ghost:hover, .section--ink .btn--ghost:hover { border-color: var(--copper-light); }
.btn--small { min-height: 2.6rem; padding: 0.55rem 1rem; font-size: 0.9375rem; }
.btn--audit.btn--small { font-size: 0.9375rem; }

.text-link {
  display: inline-flex; align-items: center; gap: 0.45rem;
  font-weight: 650; text-decoration: none; color: var(--forest);
  border-bottom: 1px solid var(--line-strong); padding-bottom: 2px;
}
.text-link:hover { border-color: var(--copper); }
.text-link .arrow { color: var(--copper-ink); transition: transform .2s ease; }
.text-link:hover .arrow { transform: translateX(4px); }
.section--ink .text-link, .hero .text-link { color: var(--white); border-color: var(--line-on-dark); }
.section--ink .text-link .arrow, .hero .text-link .arrow { color: var(--copper-light); }

.btn-row { display: flex; flex-wrap: wrap; gap: 1rem 1.5rem; align-items: center; }


/* 07. HEADER & NAV --------------------------------------------------------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: var(--ink); color: var(--white);
  border-bottom: 1px solid transparent;
  transition: border-color .2s ease, box-shadow .2s ease;
}
.site-header.is-scrolled { border-bottom-color: var(--line-on-dark); box-shadow: 0 8px 24px -18px rgba(0,0,0,.6); }
.site-header__inner { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; height: var(--header-h); }

.brand { display: inline-flex; align-items: center; gap: 0.7rem; text-decoration: none; color: var(--white); }
.brand svg { width: 2.25rem; height: 2.25rem; flex: none; }
.brand__name { font-family: var(--font-display); font-size: 1.3rem; font-weight: 500; letter-spacing: -0.02em; line-height: 1; }
.brand__name span {
  display: block; font-family: var(--font-body); font-size: 0.62rem; font-weight: 650;
  letter-spacing: 0.24em; text-transform: uppercase; color: var(--on-dark-soft); margin-top: 0.3rem;
}

.primary-nav { display: none; }
.primary-nav ul { display: flex; gap: 2rem; align-items: center; list-style: none; margin: 0; padding: 0; }
.primary-nav a:not(.btn) {
  color: var(--white); text-decoration: none; font-weight: 550; font-size: 0.975rem;
  padding-block: 0.4rem; border-bottom: 1px solid transparent;
}
.primary-nav a:not(.btn):hover, .primary-nav a[aria-current="page"] { border-bottom-color: var(--copper-light); }

.nav-toggle {
  display: inline-flex; align-items: center; gap: 0.6rem;
  background: none; border: 1px solid var(--line-on-dark); color: var(--white);
  padding: 0.55rem 0.85rem; border-radius: var(--radius); cursor: pointer; font-weight: 600; font-size: 0.9rem;
}
.nav-toggle__bars { position: relative; width: 18px; height: 12px; }
.nav-toggle__bars::before, .nav-toggle__bars::after, .nav-toggle__bars span {
  content: ""; position: absolute; left: 0; width: 100%; height: 1.5px; background: currentColor;
  transition: transform .25s ease, opacity .2s ease, top .25s ease;
}
.nav-toggle__bars::before { top: 0; }
.nav-toggle__bars span { top: 5px; }
.nav-toggle__bars::after { top: 10px; }
.nav-toggle[aria-expanded="true"] .nav-toggle__bars::before { top: 5px; transform: rotate(45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle__bars::after { top: 5px; transform: rotate(-45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle__bars span { opacity: 0; }

.mobile-nav {
  position: fixed; inset: var(--header-h) 0 0 0; z-index: 99;
  background: var(--ink); color: var(--white);
  overflow-y: auto; padding: 1.5rem var(--gutter) 3rem;
}
.mobile-nav[hidden] { display: none; }
.mobile-nav__main { list-style: none; padding: 0; margin: 0 0 2rem; border-top: 1px solid var(--line-on-dark); }
.mobile-nav__main a {
  display: flex; justify-content: space-between; align-items: center;
  padding: 1rem 0; border-bottom: 1px solid var(--line-on-dark);
  font-family: var(--font-display); font-size: 1.75rem; text-decoration: none; color: var(--white);
}
.mobile-nav__main a .arrow { color: var(--copper-light); }
.mobile-nav__label { font-size: 0.75rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--copper-light); font-weight: 650; margin-bottom: 0.75rem; }
.mobile-nav__services { list-style: none; padding: 0; margin: 0 0 2rem; columns: 1; }
.mobile-nav__services a { display: block; padding: 0.45rem 0; color: var(--on-dark-soft); text-decoration: none; }
.mobile-nav__services a:hover { color: var(--white); }
@media (min-width: 560px) { .mobile-nav__services { columns: 2; column-gap: 2rem; } }

@media (min-width: 1000px) {
  .primary-nav { display: block; }
  .nav-toggle, .mobile-nav { display: none !important; }
}

/* Minimal header variant (audit landing page) */
.site-header--minimal .site-header__inner { justify-content: space-between; }
.header-call { color: var(--on-dark-soft); font-size: 0.9375rem; text-decoration: none; }
.header-call strong { color: var(--white); font-weight: 650; }
.header-call:hover strong { text-decoration: underline; text-decoration-color: var(--copper-light); }
@media (max-width: 520px) { .header-call span { display: none; } }


/* 08. BRIDGE / ARC MOTIF ---------------------------------------------------
   A single thin suspension-arc drawn in SVG. It reappears (hero, section
   dividers, process, footer) as the thread that links the sections.      */
.bridge-line { width: 100%; height: auto; overflow: visible; }
.bridge-line path, .bridge-line line { vector-effect: non-scaling-stroke; }
.arc-divider { display: block; width: 100%; height: 64px; color: var(--line-strong); }
.arc-divider path, .arc-divider line { vector-effect: non-scaling-stroke; }
.arc-divider .node { fill: var(--copper); }
.echo-rings { position: absolute; pointer-events: none; color: var(--copper-light); }
.echo-rings circle { fill: none; stroke: currentColor; vector-effect: non-scaling-stroke; }


/* 09. HOME HERO ------------------------------------------------------------ */
.hero {
  position: relative; background: var(--ink); color: var(--white);
  padding-top: clamp(3.5rem, 8vw, 6.5rem);
  padding-bottom: 0;
  overflow: clip;
}
.hero__grid { display: grid; gap: 3rem; position: relative; z-index: 2; }
.hero h1 { color: var(--white); margin-bottom: 2rem; }
.hero .lede { margin-bottom: 2.25rem; max-width: 34em; }
.hero__note { margin-top: 1.25rem; font-size: var(--fs-small); color: var(--on-dark-soft); }

.hero__bridge { position: relative; z-index: 1; margin-top: clamp(3rem, 7vw, 5rem); color: rgba(255,255,255,.26); }
.hero__bridge .deck { stroke: rgba(255,255,255,.42); }
.hero__bridge .node { fill: var(--copper); }
.hero .echo-rings { width: 340px; height: 340px; right: -90px; top: 40px; opacity: .55; }

/* The audit card overlaps the hero and the next section */
.audit-card {
  position: relative; background: var(--white); color: var(--ink);
  border-radius: var(--radius); padding: 1.75rem 1.75rem 1.5rem;
  border-top: 4px solid var(--copper);
  box-shadow: 0 30px 60px -30px rgba(0,0,0,.55);
}
.audit-card h2 { font-size: 1.5rem; margin-bottom: 1rem; letter-spacing: -0.01em; }
.audit-card ol { list-style: none; padding: 0; margin: 0 0 1.25rem; counter-reset: chk; }
.audit-card li {
  counter-increment: chk; display: grid; grid-template-columns: 2.25rem 1fr; gap: 0.25rem;
  padding: 0.7rem 0; border-top: 1px solid var(--line); font-weight: 560;
}
.audit-card li::before { content: counter(chk, decimal-leading-zero); font-family: var(--font-display); color: var(--copper-ink); font-weight: 500; }
.audit-card li small { display: block; font-weight: 400; color: var(--ink-soft); font-size: 0.875rem; line-height: 1.45; }
.audit-card .text-link { font-size: 0.95rem; color: var(--forest); border-color: var(--line-strong); }
.audit-card .text-link .arrow { color: var(--copper-ink); }

@media (min-width: 1000px) {
  .hero__grid { grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gutter); align-items: start; }
  .hero__copy { grid-column: 1 / span 8; }
  .hero__aside { grid-column: 9 / span 4; padding-top: 1rem; z-index: 3; }
  .hero .echo-rings { right: 26%; top: auto; bottom: 30px; width: 420px; height: 420px; opacity: .35; }
}


/* 10. SERVICE INDEX (home + /services) --------------------------------------
   Editorial rows grouped by job-to-be-done, not an icon grid.              */
.svc-intro { margin-bottom: clamp(3rem, 6vw, 5rem); }
.svc-intro h2 { max-width: 14em; }
.svc-group { border-top: 1.5px solid var(--ink); padding-block: 2rem 2.5rem; }
.svc-group__head h3 { font-style: italic; font-weight: 360; font-size: clamp(1.6rem, 2.4vw, 2.25rem); color: var(--forest); }
.svc-group__head p { margin-top: 0.75rem; color: var(--ink-soft); max-width: 22em; font-size: 0.975rem; }
.svc-group__label { font-size: 0.75rem; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 650; color: var(--copper-ink); display: block; margin-bottom: 0.5rem; }
.svc-list { list-style: none; margin: 0; padding: 0; }
.svc-row {
  display: grid; grid-template-columns: 2.75rem 1fr auto; gap: 0.25rem 1rem; align-items: baseline;
  padding: 1.25rem 0.75rem 1.25rem 0; text-decoration: none; color: var(--ink);
  border-bottom: 1px solid var(--line);
  transition: background-color .2s ease, padding .2s ease;
}
.svc-list li:first-child .svc-row { padding-top: 0.25rem; }
.svc-row__num { grid-column: 1; grid-row: 1; font-family: var(--font-display); color: var(--copper-ink); font-size: 1rem; }
.svc-row__title { grid-column: 2; grid-row: 1; font-family: var(--font-display); font-size: clamp(1.35rem, 2vw, 1.75rem); line-height: 1.15; letter-spacing: -0.015em; font-weight: 450; }
.svc-row__desc { grid-column: 2 / 3; grid-row: 2; color: var(--ink-soft); font-size: 0.975rem; line-height: 1.5; }
.svc-row__arrow { grid-column: 3; grid-row: 1 / span 2; align-self: center; color: var(--copper); transition: transform .2s ease; }
.svc-row:hover { background: rgba(221, 231, 223, 0.6); padding-left: 0.75rem; }
.svc-row:hover .svc-row__arrow { transform: translateX(5px); }
.svc-row:hover .svc-row__title { text-decoration: underline; text-decoration-color: var(--copper); text-decoration-thickness: 1px; text-underline-offset: 0.18em; }
@media (min-width: 900px) {
  .svc-group { display: grid; grid-template-columns: repeat(12, minmax(0,1fr)); gap: var(--gutter); }
  .svc-group__head { grid-column: 1 / span 4; position: sticky; top: calc(var(--header-h) + 2rem); align-self: start; }
  .svc-group .svc-list { grid-column: 6 / span 7; }
  .svc-group:nth-of-type(even) .svc-list { grid-column: 5 / span 8; }
}

/* Longer service cards on /services */
.svc-row--long .svc-row__desc { max-width: 40em; }
.svc-row__meta { grid-column: 2 / 3; grid-row: 3; font-size: 0.8rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--forest); font-weight: 650; margin-top: 0.35rem; }


/* 11. TOOL TREATMENT (Review Acquisition SaaS) ------------------------------
   Software, not a service: dark "app" surface, mono label, mock UI.        */
.tool-tile {
  position: relative; display: grid; gap: 2rem;
  background: var(--ink); color: var(--white);
  border-radius: var(--radius); padding: clamp(1.75rem, 4vw, 3rem);
  margin-top: 2.5rem; text-decoration: none; overflow: hidden;
  outline-offset: 4px;
}
.tool-tile::before { content: ""; position: absolute; inset: 0 0 auto 0; height: 4px; background: repeating-linear-gradient(90deg, var(--copper) 0 14px, transparent 14px 22px); }
.tool-badge {
  display: inline-flex; align-items: center; gap: 0.5rem;
  font-family: ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace; font-size: 0.75rem; letter-spacing: 0.08em; text-transform: uppercase;
  border: 1px solid var(--copper-light); color: var(--copper-light); padding: 0.3rem 0.6rem; border-radius: 2px;
}
.tool-badge::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--copper-light); }
.tool-tile h3 { font-size: clamp(1.75rem, 3vw, 2.5rem); margin: 1rem 0 0.75rem; color: var(--white); }
.tool-tile p { color: var(--on-dark-soft); max-width: 32em; }
.tool-tile .text-link { margin-top: 1.5rem; color: var(--white); border-color: var(--line-on-dark); }
.tool-tile .text-link .arrow { color: var(--copper-light); }
.tool-tile:hover .text-link { border-color: var(--copper-light); }
.tool-tile:hover .text-link .arrow { transform: translateX(4px); }
@media (min-width: 900px) { .tool-tile { grid-template-columns: 1.1fr 0.9fr; align-items: center; } }

/* Mock UI panel — illustrative only */
.tool-mock {
  background: #212D25; border: 1px solid var(--line-on-dark); border-radius: 6px;
  padding: 1.25rem; font-size: 0.875rem; color: var(--on-dark-soft);
}
.tool-mock__bar { display: flex; gap: 6px; margin-bottom: 1rem; }
.tool-mock__bar i { width: 9px; height: 9px; border-radius: 50%; background: var(--line-on-dark); }
.tool-mock__sms {
  background: var(--sage); color: var(--ink); border-radius: 14px 14px 14px 4px;
  padding: 0.75rem 0.9rem; max-width: 92%; line-height: 1.45; margin-bottom: 1rem;
}
.tool-mock__sms b { color: var(--forest); }
.tool-mock__rows { display: grid; gap: 0.5rem; }
.tool-mock__row { display: grid; grid-template-columns: 2.5rem 1fr 2.5rem; gap: 0.6rem; align-items: center; font-family: ui-monospace, Menlo, Consolas, monospace; font-size: 0.78rem; }
.tool-mock__track { height: 6px; background: rgba(255,255,255,.08); border-radius: 3px; overflow: hidden; }
.tool-mock__fill { height: 100%; background: var(--copper); }
.tool-mock__caption { margin-top: 0.9rem; font-size: 0.72rem; color: var(--on-dark-soft); opacity: .8; }


/* 12. PROCESS / METHODOLOGY -------------------------------------------------
   Steps sit on a shared arc (desktop). Offsets match the SVG curve.      */
.process { position: relative; margin-top: clamp(3rem, 6vw, 4.5rem); }
.process__arc { display: none; }
.process__node { display: none; }
.process__steps { list-style: none; padding: 0; margin: 0; display: grid; gap: 2.5rem; counter-reset: step; }
.process__step { position: relative; padding-left: 3.5rem; counter-increment: step; }
.process__step::before {
  content: counter(step, decimal-leading-zero);
  position: absolute; left: 0; top: -0.2rem;
  font-family: var(--font-display); font-size: 1.5rem; color: var(--copper-ink);
}
.process__step h3 { margin-bottom: 0.6rem; }
.process__step p { color: var(--ink-soft); font-size: 0.975rem; }
.process__step .tag { display: inline-block; margin-top: 0.9rem; font-size: 0.78rem; font-weight: 650; letter-spacing: 0.05em; color: var(--forest); border-top: 1px solid var(--line-strong); padding-top: 0.5rem; }
.section--ink .process__step p { color: var(--on-dark-soft); }
.section--ink .process__step::before { color: var(--copper-light); }
.section--ink .process__step .tag { color: var(--sage); border-color: var(--line-on-dark); }

@media (min-width: 1000px) {
  .process__arc { display: block; position: absolute; left: 0; right: 0; top: 0; width: 100%; height: 120px; color: var(--line-strong); }
  .section--ink .process__arc { color: rgba(255,255,255,.3); }
  .process__steps { grid-template-columns: repeat(4, minmax(0,1fr)); gap: var(--gutter); }
  .process__step { padding-left: 0; }
  .process__step::before { position: static; display: block; margin-bottom: 0.6rem; }
  /* Node + "hanger" line dropping from the arc to each step (see .process__node) */
  .process__node { display: block; position: absolute; left: 50%; width: 13px; margin-left: -6.5px; }
  .process__node::before { content: ""; display: block; width: 13px; height: 13px; border-radius: 50%; background: var(--paper); border: 2px solid var(--copper); }
  .process__node::after { content: ""; display: block; width: 1px; margin: 0 auto; height: 34px; background: var(--line-strong); }
  .section--ink .process__node::before { background: var(--ink); }
  .section--ink .process__node::after { background: var(--line-on-dark); }
  /* Arc y at column centres (12.5 / 37.5 / 62.5 / 87.5 %) = 85px and 45px */
  .process__step:nth-child(1), .process__step:nth-child(4) { padding-top: 140px; }
  .process__step:nth-child(2), .process__step:nth-child(3) { padding-top: 100px; }
  .process__step:nth-child(1) .process__node, .process__step:nth-child(4) .process__node { top: 78.5px; }
  .process__step:nth-child(2) .process__node, .process__step:nth-child(3) .process__node { top: 38.5px; }
}


/* 13. PROOF: STATS, CASES, QUOTES ------------------------------------------ */
.stats { display: grid; gap: 0; margin-top: 3rem; border-top: 1.5px solid var(--ink); }
.stat { padding: 1.75rem 0; border-bottom: 1px solid var(--line); display: grid; gap: 0.5rem; }
.stat__num {
  font-family: var(--font-display); font-weight: 350; line-height: 0.9; letter-spacing: -0.04em;
  font-size: clamp(3.75rem, 7vw, 6rem); color: var(--copper); /* large text: 3.4:1 on paper */
  font-variant-numeric: lining-nums;
}
.stat__label { font-weight: 600; max-width: 18em; }
.stat__src { font-size: 0.8125rem; color: var(--ink-soft); }
/* Stats on dark (home proof section): copper on ink = 4.4:1 */
.section--ink .stats { border-top-color: var(--white); }
.section--ink .stat { border-bottom-color: var(--line-on-dark); }
.section--ink .stat__label { color: var(--white); }
.section--ink .stat__src { color: var(--on-dark-soft); }
.section--ink .case { border-color: transparent; }
@media (min-width: 800px) {
  .stats { grid-template-columns: repeat(2, 1fr); column-gap: var(--gutter); }
  .stat:nth-child(2) { margin-top: 3rem; }
  .stat:nth-child(4) { margin-top: 3rem; }
}
@media (min-width: 1100px) {
  .stats { grid-template-columns: 1.3fr 1fr 1fr 1.1fr; }
  .stat:nth-child(2) { margin-top: 4rem; }
  .stat:nth-child(3) { margin-top: 1.5rem; }
  .stat:nth-child(4) { margin-top: 5rem; }
}

.case-grid { display: grid; gap: var(--gutter); margin-top: 3rem; }
@media (min-width: 900px) {
  .case-grid { grid-template-columns: repeat(12, minmax(0,1fr)); }
  .case-grid > :nth-child(odd) { grid-column: 1 / span 7; }
  .case-grid > :nth-child(even) { grid-column: 8 / span 5; margin-top: 6rem; }
  .case-grid--page > :nth-child(odd) { grid-column: 1 / span 6; }
  .case-grid--page > :nth-child(even) { grid-column: 7 / span 6; margin-top: 4rem; }
}
.case {
  color: var(--ink);
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(1.5rem, 3vw, 2.25rem); position: relative;
}
.case__meta { display: flex; flex-wrap: wrap; gap: 0.5rem 1rem; font-size: 0.8rem; letter-spacing: 0.08em; text-transform: uppercase; font-weight: 650; color: var(--forest); margin-bottom: 1rem; }
.case h2, .case h3 { margin-bottom: 0.75rem; }
.case h2 { font-size: clamp(1.5rem, 2.2vw, 2rem); line-height: 1.12; }
.case > p { color: var(--ink-soft); font-size: 0.975rem; }
.case__metrics { margin: 1.5rem 0 0; display: grid; gap: 0; border-top: 1px solid var(--line); }
.case__metric { display: grid; grid-template-columns: 1fr auto auto auto; gap: 0.75rem; align-items: baseline; padding: 0.8rem 0; border-bottom: 1px solid var(--line); }
.case__metric dt { font-size: 0.9rem; color: var(--ink-soft); }
.case__metric .before { font-family: var(--font-display); color: var(--ink-soft); font-size: 1.1rem; }
.case__metric .to { color: var(--copper); }
.case__metric .after { font-family: var(--font-display); color: var(--forest); font-size: 1.4rem; font-weight: 520; }
.case__services { margin-top: 1.25rem; font-size: 0.85rem; color: var(--ink-soft); }
.case__services a { color: var(--forest); font-weight: 600; }

.pullquote { position: relative; padding-left: clamp(1.25rem, 3vw, 2.5rem); border-left: 2px solid var(--copper); }
.pullquote p {
  font-family: var(--font-display); font-style: italic; font-weight: 330;
  font-size: clamp(1.6rem, 3.2vw, 2.75rem); line-height: 1.18; letter-spacing: -0.02em; color: var(--ink);
}
.section--ink .pullquote p { color: var(--white); }
.pullquote footer { margin-top: 1.25rem; font-size: 0.9rem; font-weight: 600; color: var(--ink-soft); }
.section--ink .pullquote footer { color: var(--on-dark-soft); }


/* 14. CTA BANNER ----------------------------------------------------------- */
.cta-banner { position: relative; overflow: hidden; background: var(--forest); color: var(--white); }
.cta-banner__inner { position: relative; z-index: 2; display: grid; gap: 2rem; padding-block: clamp(3.5rem, 8vw, 6rem); }
.cta-banner h2 { max-width: 15em; }
.cta-banner p { color: #E6EEE8; max-width: 34em; }
.cta-banner h2 em { color: var(--sage); }
.cta-banner .eyebrow { color: var(--sage); }
.cta-banner :focus-visible { outline-color: var(--white); }
.cta-banner .echo-rings { color: var(--sage); opacity: .28; width: 560px; height: 560px; right: -160px; top: 50%; transform: translateY(-50%); }
@media (min-width: 900px) {
  .cta-banner__inner { grid-template-columns: 1.4fr 1fr; align-items: end; }
  .cta-banner__action { justify-self: start; }
}


/* 15. INNER PAGE HERO & SERVICE PAGES -------------------------------------- */
.page-hero { position: relative; padding-top: clamp(3rem, 7vw, 5.5rem); padding-bottom: clamp(3rem, 6vw, 4.5rem); overflow: clip; }
.page-hero h1 { max-width: 13em; margin-bottom: 1.75rem; }
.page-hero .lede { margin-bottom: 2rem; }
.page-hero__arc { position: absolute; right: -4%; top: 0; width: min(55vw, 760px); height: 100%; color: var(--line-strong); pointer-events: none; z-index: 0; }
.page-hero > .container { position: relative; z-index: 1; }
@media (max-width: 699px) { .page-hero__arc { opacity: .4; } .svc-group__head { margin-bottom: 1.25rem; } }

.breadcrumbs { font-size: 0.85rem; margin-bottom: 2rem; color: var(--ink-soft); }
.breadcrumbs ol { list-style: none; display: flex; flex-wrap: wrap; gap: 0.4rem; padding: 0; margin: 0; }
.breadcrumbs li + li::before { content: "/"; margin-right: 0.4rem; color: var(--line-strong); }
.breadcrumbs a { color: var(--ink-soft); }
.breadcrumbs [aria-current] { color: var(--ink); font-weight: 600; }

.glance { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.5rem; align-self: end; }
.glance h2 { font-family: var(--font-body); font-size: 0.78rem; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 650; color: var(--copper-ink); margin-bottom: 0.75rem; }
.glance dl { display: grid; gap: 0; }
.glance div { padding: 0.75rem 0; border-top: 1px solid var(--line); }
.glance dt { font-size: 0.8rem; color: var(--ink-soft); }
.glance dd { font-weight: 600; font-size: 0.975rem; line-height: 1.45; }
.glance dd a { color: var(--forest); }

.split { display: grid; gap: 1.5rem var(--gutter); }
@media (min-width: 900px) {
  .split { grid-template-columns: repeat(12, minmax(0,1fr)); }
  .split__head { grid-column: 1 / span 4; position: sticky; top: calc(var(--header-h) + 2rem); align-self: start; }
  .split__body { grid-column: 6 / span 7; }
}
.split__head h2 { font-size: clamp(1.9rem, 3vw, 2.75rem); }

.who-list { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--line-strong); }
.who-list li { display: grid; grid-template-columns: 1.5rem 1fr; gap: 0.75rem; padding: 1rem 0; border-bottom: 1px solid var(--line); }
.who-list svg { color: var(--copper); margin-top: 0.3rem; }

.steps { list-style: none; padding: 0; margin: 0; counter-reset: s; }
.steps li { counter-increment: s; display: grid; grid-template-columns: 3rem 1fr; gap: 0.25rem 1rem; padding: 1.5rem 0; border-top: 1px solid var(--line-strong); }
.steps li::before { content: counter(s, decimal-leading-zero); font-family: var(--font-display); font-size: 1.5rem; color: var(--copper-ink); line-height: 1.2; grid-row: span 2; }
.steps h3 { font-size: 1.35rem; }
.steps p { color: var(--ink-soft); grid-column: 2; }

.included { list-style: none; padding: 0; margin: 0; display: grid; gap: 0; }
@media (min-width: 700px) { .included { grid-template-columns: 1fr 1fr; column-gap: 2.5rem; } }
.included li { display: grid; grid-template-columns: 1.5rem 1fr; gap: 0.75rem; padding: 0.95rem 0; border-bottom: 1px solid rgba(23,33,27,.14); line-height: 1.5; }
.included svg { color: var(--forest); margin-top: 0.2rem; }

.related { display: grid; gap: 1rem; margin-top: 2rem; }
@media (min-width: 700px) { .related { grid-template-columns: repeat(3, 1fr); } }
.related a {
  display: block; padding: 1.25rem 0; border-top: 1.5px solid var(--ink); text-decoration: none;
}
.related a span { display: block; font-size: 0.78rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--copper-ink); font-weight: 650; margin-bottom: 0.4rem; }
.related a strong { font-family: var(--font-display); font-weight: 450; font-size: 1.35rem; line-height: 1.2; }
.related a:hover strong { text-decoration: underline; text-decoration-color: var(--copper); text-decoration-thickness: 1px; }


/* 16. FAQ ACCORDION (native <details>) ------------------------------------- */
.faq { border-top: 1.5px solid var(--ink); }
.faq details { border-bottom: 1px solid var(--line-strong); }
.faq summary {
  list-style: none; cursor: pointer; display: grid; grid-template-columns: 1fr 1.5rem; gap: 1rem; align-items: center;
  padding: 1.35rem 0; font-family: var(--font-display); font-size: clamp(1.15rem, 1.6vw, 1.4rem); font-weight: 450; line-height: 1.3;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: ""; width: 14px; height: 14px; justify-self: end;
  background:
    linear-gradient(var(--copper), var(--copper)) center / 100% 1.5px no-repeat,
    linear-gradient(var(--copper), var(--copper)) center / 1.5px 100% no-repeat;
  transition: transform .25s ease;
}
.faq details[open] summary::after { transform: rotate(45deg); }
.faq summary:hover { color: var(--forest); }
.faq .faq__a { padding: 0 2.5rem 1.5rem 0; color: var(--ink-soft); max-width: 44em; }


/* 17. FREE GBP AUDIT LANDING PAGE ------------------------------------------ */
.audit-hero { background: var(--ink); color: var(--white); padding-top: clamp(2.5rem, 6vw, 4.5rem); padding-bottom: 2.5rem; position: relative; overflow: clip; }
.audit-hero h1 { color: var(--white); font-size: clamp(2.5rem, 5.2vw, 4.75rem); max-width: 15em; margin-bottom: 1.5rem; }
.audit-hero .lede { color: var(--on-dark-soft); }
.audit-hero h1 em { color: var(--copper-light); }
.audit-hero .echo-rings { width: 420px; height: 420px; right: -140px; top: -40px; opacity: .3; }
@media (min-width: 1000px) { .audit-hero .echo-rings { right: 4%; top: 10%; width: 520px; height: 520px; } }
.audit-hero__steps { display: flex; flex-wrap: wrap; gap: 0.5rem 1.75rem; margin-top: 1.75rem; padding: 0; list-style: none; font-size: 0.9rem; color: var(--on-dark-soft); }
.audit-hero__steps li { display: flex; gap: 0.5rem; align-items: baseline; }
.audit-hero__steps b { font-family: var(--font-display); color: var(--copper-light); font-weight: 500; }
.audit-frame-wrap { background: var(--ink); padding-bottom: clamp(2rem, 5vw, 3.5rem); }
.audit-frame { background: var(--white); border-radius: var(--radius); overflow: hidden; border-top: 4px solid var(--copper); }
/* Shown behind the iframe until the tool paints over it */
.audit-frame { position: relative; }
.audit-frame::before { content: "Loading the audit tool…"; position: absolute; top: 4rem; left: 0; right: 0; text-align: center; color: var(--ink-soft); font-size: 0.95rem; }
.audit-embed { position: relative; z-index: 1; }

/* --- Merchynt Light Audit embed: verbatim from provider --------------------
   Do not change the calc() values — the negative translate hides the
   tool's own internal header. Swap the iframe src in /assets/js/config.js
   (MERCHYNT_EMBED_URL), not here.                                          */
.audit-embed {
  --internal-header-height: 115px;
  width: 100%;
  height: max(700px, 100dvh);
  overflow: hidden;
}
.audit-embed iframe {
  display: block;
  width: 100%;
  height: calc(100% + var(--internal-header-height));
  border: 0;
  transform: translateY(calc(-1 * var(--internal-header-height)));
}
@media (max-width: 767px) {
  .audit-embed { height: 100dvh; min-height: 650px; }
}
/* --- end Merchynt embed -------------------------------------------------- */

.checks { list-style: none; padding: 0; margin: 0; display: grid; gap: 0; }
.check { display: grid; grid-template-columns: 3rem 1fr; gap: 0.25rem 1rem; padding: 1.5rem 0; border-top: 1px solid var(--line-strong); }
.check__n { font-family: var(--font-display); font-size: 1.6rem; color: var(--copper-ink); line-height: 1.1; grid-row: span 2; }
.check h3 { font-size: 1.35rem; }
.check p { color: var(--ink-soft); grid-column: 2; }
@media (min-width: 900px) {
  .checks { grid-template-columns: 1fr 1fr; column-gap: var(--gutter); }
  .check:nth-child(5) { grid-column: 1 / -1; grid-template-columns: 3rem minmax(0, 40em); }
}
.next-steps { list-style: none; padding: 0; margin: 2.5rem 0 0; display: grid; gap: 1.5rem; counter-reset: n; }
.next-steps li { counter-increment: n; border-top: 1px solid var(--line-on-dark); padding-top: 1.25rem; }
.next-steps li::before { content: counter(n, decimal-leading-zero); display: block; font-family: var(--font-display); font-size: 2.25rem; color: var(--copper-light); line-height: 1; margin-bottom: 0.75rem; }
.next-steps h3 { color: var(--white); margin-bottom: 0.5rem; }
.next-steps p { color: var(--on-dark-soft); }
@media (min-width: 900px) { .next-steps { grid-template-columns: repeat(3, 1fr); gap: var(--gutter); } .next-steps li:nth-child(2) { margin-top: 2rem; } .next-steps li:nth-child(3) { margin-top: 4rem; } }

.site-footer--minimal { background: var(--ink); color: var(--on-dark-soft); font-size: 0.875rem; padding-block: 2rem; border-top: 1px solid var(--line-on-dark); }
.site-footer--minimal .container { display: flex; flex-wrap: wrap; gap: 0.75rem 2rem; justify-content: space-between; }
.site-footer--minimal a { color: var(--white); }


/* 18. ABOUT PAGE ----------------------------------------------------------- */
.principles { list-style: none; padding: 0; margin: 0; display: grid; gap: 0; counter-reset: p; }
.principles li { counter-increment: p; padding: 1.75rem 0; border-top: 1px solid var(--line-on-dark); display: grid; gap: 0.5rem; }
.principles h3 { color: var(--white); }
.principles h3::before { content: counter(p, upper-roman) ".  "; color: var(--copper-light); font-style: italic; }
.principles p { color: var(--on-dark-soft); max-width: 36em; }
@media (min-width: 900px) { .principles { grid-template-columns: 1fr 1fr; column-gap: var(--gutter); } }

.name-split { display: grid; gap: 2rem; margin-top: 2.5rem; }
@media (min-width: 800px) { .name-split { grid-template-columns: 1fr 1fr; gap: var(--gutter); } .name-split > :last-child { margin-top: 4rem; } }
.name-split h3 { font-size: clamp(2.5rem, 5vw, 4rem); font-style: italic; font-weight: 330; color: var(--forest); margin-bottom: 1rem; }
.name-split p { color: var(--ink-soft); }

.founder { display: grid; gap: 2rem; }
.founder__card { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.5rem; }
.founder__portrait {
  aspect-ratio: 4 / 5; background: var(--sage); border-radius: 2px; margin-bottom: 1rem;
  display: grid; place-items: center; color: var(--forest); font-size: 0.85rem; text-align: center; padding: 1rem;
}
.founder__name { font-family: var(--font-display); font-size: 1.5rem; }
.founder__role { font-size: 0.9rem; color: var(--ink-soft); }


/* 19. CONTACT PAGE & FORM -------------------------------------------------- */
.contact-grid { display: grid; gap: 3rem var(--gutter); }
@media (min-width: 1000px) { .contact-grid { grid-template-columns: repeat(12, minmax(0,1fr)); } .contact-grid__form { grid-column: 1 / span 7; } .contact-grid__side { grid-column: 9 / span 4; } }

.form { display: grid; gap: 1.25rem; }
.form__row { display: grid; gap: 1.25rem; }
@media (min-width: 640px) { .form__row { grid-template-columns: 1fr 1fr; } }
.field { display: grid; gap: 0.4rem; }
.field label { font-weight: 620; font-size: 0.95rem; }
.field .hint { font-size: 0.82rem; color: var(--ink-soft); }
.field .req { color: var(--copper-ink); }
.field input, .field select, .field textarea {
  width: 100%; background: var(--white); border: 1px solid var(--line-strong); border-radius: var(--radius);
  padding: 0.85rem 0.95rem; min-height: 3.1rem; font-size: 1rem; line-height: 1.4;
  transition: border-color .15s ease, box-shadow .15s ease;
}
.field textarea { min-height: 9rem; resize: vertical; }
.field select { appearance: none; background-image: linear-gradient(45deg, transparent 50%, var(--copper) 50%), linear-gradient(135deg, var(--copper) 50%, transparent 50%); background-position: calc(100% - 20px) 55%, calc(100% - 14px) 55%; background-size: 6px 6px; background-repeat: no-repeat; padding-right: 2.5rem; }
.field input:focus-visible, .field select:focus-visible, .field textarea:focus-visible { outline: 3px solid var(--copper); outline-offset: 1px; border-color: var(--copper); }
.field input[aria-invalid="true"], .field textarea[aria-invalid="true"] { border-color: #A3361F; }
.field .error { color: #A3361F; font-size: 0.85rem; font-weight: 600; }
.hp-field { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; }
.form-status { padding: 1rem 1.25rem; border-radius: var(--radius); font-weight: 560; }
.form-status[data-state="success"] { background: var(--sage); color: var(--ink); border-left: 3px solid var(--forest); }
.form-status[data-state="error"] { background: #F6E3DA; color: #6E2A12; border-left: 3px solid var(--copper); }

.nap { font-style: normal; }
.nap-block { border-top: 1.5px solid var(--ink); padding-top: 1.5rem; }
.nap-block h2 { font-size: 1.6rem; margin-bottom: 1rem; }
.nap-block dl { display: grid; gap: 0; }
.nap-block dl div { padding: 0.8rem 0; border-bottom: 1px solid var(--line); }
.nap-block dt { font-size: 0.78rem; letter-spacing: 0.14em; text-transform: uppercase; font-weight: 650; color: var(--copper-ink); }
.nap-block dd { font-weight: 560; }
.nap-block dd a { color: var(--forest); }
.booking { margin-top: 3rem; }
.booking__frame { min-height: 640px; border: 1px solid var(--line); border-radius: var(--radius); background: var(--white); overflow: hidden; }
.booking__frame iframe { width: 100%; height: 700px; border: 0; }
.booking__placeholder { display: grid; gap: 1rem; padding: 2rem; min-height: 0; background: var(--sage); border: 1px dashed var(--forest); border-radius: var(--radius); }


/* 20. FOOTER --------------------------------------------------------------- */
.site-footer { background: var(--ink); color: var(--on-dark-soft); position: relative; overflow: hidden; }
.site-footer__bridge { color: rgba(255,255,255,.18); }
.site-footer__top { padding-top: clamp(3rem, 6vw, 4.5rem); display: grid; gap: 2rem; }
.site-footer__statement { font-family: var(--font-display); color: var(--white); font-size: clamp(2rem, 4.5vw, 3.75rem); font-weight: 340; line-height: 1.05; letter-spacing: -0.03em; max-width: 13em; }
.site-footer__statement em { color: var(--copper-light); font-style: italic; }
.site-footer__cols { display: grid; gap: 2.5rem var(--gutter); padding-block: 3rem; border-top: 1px solid var(--line-on-dark); margin-top: 3rem; }
@media (min-width: 700px) { .site-footer__cols { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .site-footer__cols { grid-template-columns: 1.6fr 1fr 1.2fr 0.9fr; } }
.site-footer h2 { font-family: var(--font-body); font-size: 0.75rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--copper-light); font-weight: 650; margin-bottom: 1rem; }
.site-footer ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 0.45rem; }
.footer-services { columns: 1; }
@media (min-width: 520px) { .footer-services { display: block !important; columns: 2; column-gap: 1.5rem; } .footer-services li { margin-bottom: 0.45rem; break-inside: avoid; } }
.site-footer a { color: var(--on-dark-soft); text-decoration: none; }
.site-footer a:hover { color: var(--white); text-decoration: underline; text-decoration-color: var(--copper-light); }
.site-footer a.btn, .site-footer a.btn:hover { color: var(--btn-fg); text-decoration: none; }
.site-footer .text-link { color: var(--white); border-color: var(--line-on-dark); }
.site-footer .text-link .arrow { color: var(--copper-light); }
.site-footer .nap { display: grid; gap: 0.35rem; line-height: 1.55; }
.site-footer .nap strong { color: var(--white); font-weight: 600; }
.site-footer__base { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 1rem; padding-block: 1.5rem 2rem; border-top: 1px solid var(--line-on-dark); font-size: 0.85rem; }


/* 21. UTILITIES & PLACEHOLDERS --------------------------------------------- */
.visually-hidden { position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.mt-1 { margin-top: 1rem; } .mt-2 { margin-top: 2rem; } .mt-3 { margin-top: 3rem; }
.mb-2 { margin-bottom: 2rem; }
.muted { color: var(--ink-soft); }
.small { font-size: var(--fs-small); }

/* PLACEHOLDER FLAG — marks sample numbers/case studies you must replace
   before launch. To hide every flag at once (NOT recommended until the
   numbers are real), set: .ph-flag { display: none; }                       */
.ph-flag {
  display: inline-flex; align-items: center; gap: 0.4rem;
  font-family: ui-monospace, Menlo, Consolas, monospace; font-size: 0.7rem; letter-spacing: 0.04em; text-transform: uppercase;
  color: var(--copper-ink); border: 1px dashed var(--copper-ink); padding: 0.2rem 0.5rem; border-radius: 2px;
  background: rgba(198,107,61,.06);
}
.section--ink .ph-flag { color: var(--copper-light); border-color: var(--copper-light); }
.section--ink .case .ph-flag { color: var(--copper-ink); border-color: var(--copper-ink); }

/* Scroll-reveal (progressive enhancement; content is visible without JS) */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
.js .reveal.is-visible { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { transition-duration: 0.01ms !important; animation-duration: 0.01ms !important; scroll-behavior: auto !important; }
  .js .reveal { opacity: 1; transform: none; }
}

@media print {
  .site-header, .mobile-nav, .cta-banner, .site-footer__bridge { display: none; }
  body { background: #fff; }
}